How to create "double urgency"
You probably know the 3
techniques that make increase urgency.
While these methods
definitely work, here’s what you can do to make them
When You Ask Your Readers
To Buy Your Product
For instance, pick out your prospects’ biggest desire.
After you’ve presented the
limited offer to your prospect, just say something
Or you can list all possible negatives outcomes of not getting your product saying – “Here’s what you lose by not getting this product immediately:”
And follow these up with
Just quickly give them a
picture of how their life will change for the better
This technique will get
you a greater response than just simply stating your
You’re now creating double
urgency rather than single urgency…and hence
You are evoking the hidden
fears that the prospect may have – like the fear
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