Something to note about using testimonials
You should be careful about having testimonials too close to the headline.
People don’t browse the
Internet to buy products. They come looking for
Using a testimonial too
early in your copy reveals the fact that you’re
Instead, try projecting
your product as a solution to their problems…and use
At the same time,
testimonials can work if placed at the very top when
In this case, you need to
convince the reader quickly that your product isn’t
There are actually two lines of thought about doing this. So make sure you test different positions to see which works best.
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