From the desk of: Dean Dhuli Wednesday, 11.23 am Dear Business Owner, If you're an avid follower and fan of the Cricket game like me, you've surely heard the saying, "A captain is only as good as his team!" I'd believe this saying holds good for all other team sports as well... but I'm dead certain it's absolutely true when we talk about business marketing. Let's face it – you browse a few marketing sites related on the internet, and you instantly start to get the feeling that Copy is the ONLY thing you need to create a successful business -- either online or offline. "Get a good sales copy and you will make thousands of dollars worth of sales by next morning!" That's what they say, isn't it? (some directly and some not so directly) Sales copy is like the Captain of the team But to win, all the other members need to play as well... For starters, there are other equally important things like... your positioning in the market, your traffic source, the quality of product or service you're selling, the price, etc. And then, there are factors totally unrelated to the copy like... change in your market's spending patterns, the recession, proving of another similar product in the market to be ineffective and so on. So while good copy can certainly help you multiply your sales, there are a VAST number of other factors also that need to come together to make it a success. Plus, if you’ve been involved in marketing and business for any period of time, you’ve certainly heard at least one of the things below:
Well, these things too may have been true a couple of years ago. But not today! Be Different or Die! The truth is, the marketplace today isn't what it used to be a couple of years ago. Starting a new business now is like getting on a jam-packed subway train on a busy Monday morning and finding a seat for yourself. And keeping your existing business afloat is like holding on to that seat to prevent somebody else from snatching it. Today, people are selling all kinds of stuff -- both good and bad -- which has made buyers wary of every new product that comes out. There's no room to maneuver within the most secretive of sub-niches. And to make matters worse, even the big corporations are increasing their online presence and competing for a piece of the pie. All these things tell you that you’re up against some serious competition. But, they also prove there’s a LOT of money to be made out there. A recent Forrester Research report predicted that online sales in the U.S. alone are going to top $300 billion over the next five years. So how are YOU going to grab a bigger piece of all that action? Custom-built marketing campaigns are the need of the day... Look... your prospect is a busy person. Time is something he just doesn't have. He’s got numerous things on his mind like checking emails, meeting with friends, reading the news, buying groceries, and so on. And in addition, he also has to deal with the constantly ringing phone, kids playing in the background, wife calling, sound from the television and numerous other distractions. So if you want your product to get noticed... and bought, you must QUICKLY and CLEARLY tell him what makes you different... what makes your product special... and what makes you better than the other guy. You have to give your prospect a clear picture of how your product can improve and transform his life for the better. And, you have to meet him in the exact mental state he is in at that moment in time. All this can only be accomplished with direct-response marketing copy that arouses the reader’s dominant emotions and convinces him to buy... and a direct-response marketing campaign that'd help this copy perform at its best. This Is Where I Come In... Hi. My name is Dean Dhuli and I’m a Direct-response Copywriter and Marketing Consultant. Since 2007, I’ve been helping my clients reduce their advertising costs and convert more prospects into clients with less effort.
Recently I started working with a Stock Research Company — rewriting their promotions and also restructuring their entire marketing at the same time.
The result... paid subscriptions increased three times as a result of the copy I wrote, and the marketing plan I gave them helped them attract and convert more prospects than ever before.
Another copywriting client hit six figures just days after product launch.
And yet another is about to launch his product very soon and has huge expectations from my copy.
And these are only a few examples.
I can’t even mention some of the people I’ve worked with because my project agreements prohibit me from doing that. But still, I won't just ask you to take my word for it. Here's what just a few people have to say about me:
So What Makes My Promotions Rapidly Effective? You see, advertising is not about knocking down readers with aggressive sales pitch and beating them into submission. Research into Human Psychology has shown that people respond better to persuasion than to threats or intimidation. So your prospects are more likely to buy if your copy is gentle, informative and persuasive. That is how I write all my copy. I don’t use lofty slang, my copy isn’t hypey, I don’t bash readers using the hard-sell approach, I don’t lie or twist the facts in the copy, and I don’t do anything that’s unethical. I simply educate & inform the readers about the product and how it can change their life for the better, and people buy. That is all you need to do... if you’re targeting the right prospect. Some of the benefits of using this special approach:
But here's what really differentiates me from all the other copywriters... Like I told you already... before I got into copywriting and marketing, I was a Mechanical Engineer. For 4 full years, the only thing I did was break down the complex mechanisms involved in different machines and analyze them. I discovered that every complicated "system" is nothing but a combination of simpler "processes"... and that every "process" is but a couple of simple "tasks" put together. This experience has given me the ability to SIMPLIFY all complex things with immaculate ease. When I work with you now, I will do the same for your business also. By working closely with you, I will find out what you do and what makes you special. Maybe your product has some hidden benefits that even you aren’t aware of. I will help you identify all of those. And then, I will communicate the same to your prospects... in words that they will easily understand. In other words, I will make all the pieces fit together perfectly... so your prospects clearly see why they should buy YOUR product and not the one offered by your competitor. In addition, I also try to find ways to increase the effectiveness of your existing business resources. If instance...
So I help you streamline your entire business so that your overall business profit improves dramatically. I'm a marketer first, and a copywriter later. And What Does This Mean For Your Bank Account? Imagine you could make just one extra sale for every 100 visitors you drive to your website... No matter what the price of your product is – $47, $97, or $147 – just one extra sale means 100% increase in sales and bigger rewards for your efforts. Now calculate the same for all the visitors you get from PPC, article marketing, joint ventures, forum posting or any other marketing technique you may be using. That’s a lot of extra money right there! Do you see how better (copy + marketing) could double or triple your profits INSTANTLY? So Contact Me NOW To Reserve Your Slot I only take up projects that I feel have a high likelihood of success... and I only accept 2 projects every month. After all, I’m the only one writing all the copy. I never “farm out” my work like some copywriters do. If you delay now, you could find that I’m not available for many weeks or even months into the future... and that’s not what you're looking for, right?
Look... as a concerned business owner, you may feel that since nobody knows your product better than you, it’s best to write your marketing promotions yourself... and I understand that. But you don’t open up the geyser when it stops working, do you? You call in the mechanic (the expert) to take care of the problem. The same thing goes for your copy also. A lot of hard work is needed before your writing can make people pull out their wallets. I know because I’ve been there. I struggled a lot to produce copy that converts, and now I’ve conquered that demon and won! Do you really need to go through all that now? “A few simple changes to your website or direct mail could double your profits instantly” Some of these include:
I’ve been using the same techniques in my own marketing promotions, and the results have been fantastic. And these are only a few of the many tricks I use to boost your profits. When you get me to work on your business, you’ll be amazed how many conversion-boosting tricks and techniques your website had been missing all along. So contact me right now while this is still fresh on your mind. Your Satisfaction Is Guaranteed! Because I get the client deeply involved in the entire process, my campaign turns out to be effective in the first instant itself. However, if you’re not satisfied with the performance of the final copy I give you, contact me within 30 days after receiving it... and I will rewrite it for you at no extra cost. But quite frankly, I don’t see that happening. Not a single client has requested for the rewrite so far and you won’t either! Your satisfaction is guaranteed.
Contact Me Now For A No-Strings-Attached Consultation Right now you don't know if I'm the right guy for your project... and neither do I. The only way we're going to find that out is if you contact me. I always tell things the way they are. So if I feel your project isn’t the type I can do... I’ll tell you right up and we can part ways as friends. (In fact, if that turns out to be the case, I will even refer you to another copywriter who I think would be right for your project. Sounds good?) However, if I do decide to work on your project, I will slot you into the closest available opening in my schedule... and then the fun begins! So what are you waiting for? Here's what you need to do next...
Please understand that if you’re really serious about hiring me for your project, sending in the completed questionnaire first is the best way to do business with me. If you fire off emails asking, “Hey Dean, what’s the ballpark price for a sales letter for a so and so product?”, one of these two things is going to happen...
So it’s better if you complete the questionnaire and send it yourself. And how soon can I begin work on your project? I'm usually booked out at least 2-3 weeks in advance. However, sometimes clients drop out or postpone their projects for different reasons, and that leaves an unexpected vacant slot in my schedule. That means if you contact me quickly and I happen to have a slot vacant at that moment, I might agree to take up and finish your project at short notice. But for that to be possible, you have to contact me first. Right? So do that right now... Click here to download my questionnaire (and don't forget to read my Terms of Service before sending it)
Best Regards,
HighPowerCopy@gmail.com
Skype: dean.dhuli P.S. I accept only 2 projects per month. So contact me immediately to avoid disappointment. P.P.S. I'm usually booked out at least 2-3 weeks ahead. But if you really need the copy sooner, it might just be possible (and I can't guarantee this) with the payment of an advance fee. Ask me about this when you contact me. P.P.P.S. Terms of Service:
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